Ygeía is a Health and Beauty brand whose first product will be aimed at women who would like to make their makeup routine more sustainable. By using reusable makeup remover pads instead of normal cotton pads, they can reduce their environmental impact. The pads are made out of bamboo velour and the product also includes a box of 200 bamboo cotton buds (which are 100% biodegradable). The whole packaging is also plastic-free, it's a recyclable paper box.
Description de l'audience cible du produit
Gender: Mainly women (although more boys use makeup nowadays) who are conscious about the environment.
Location: The product will be sold on Amazon in Europe and the USA.
Age: women between 20 and 50, conscious about the environment and ready to pay a little bit more to have an eco-friendly product. I think that today, not only Boho people buy this kind of products. So I would like to have a design that speaks to the Boho community but also is modern and elegant as it is related to the cosmetic industry and the price will be on the upper end.
Income Level: Upper Middle class - rich
Besoins de design
The packaging will be a custom design paper box. The lid of the box will contain 200 cotton buds and the bottom of the box will contain the 15 makeup pads. ( see attached picture to understand)
I would like a quite minimalistic look to give it more elegance but feel free to bring out your style in the design.
On the front: the name of the brand Ygeía and what's in the box. ( see word document)
On the back: a brief description, the features, our Instagram and Facebook, a caution message, the barcode, and manufacturer.
8cm diameter * 20 cm height (the height is not 100% sure, as it's a custom size box and I haven't received the sample yet but it shouldn't change from that. If it does, it shouldn't vary of more than 1 or 2 cm from that!)
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