Océanic Gin

Agroalimentaire

Retha

Océanic Gin

Fresh and crisp, with iodine notes! Oceanic Gin is inspired by the sea. The recipe uses a type of seaweed called ‘Fucus’, which is harvested from the wild shores of the French Island - Île de Ré.

+ 25 years old middle and upper social category. Gin lover and cocktail lover Bartender

A design that: -evokes the ocean -conveys the fresh, invigorating and iodised feel of the French Atlantic -coast! -Impacting and recognisable. CREATIVE DIRECTION The name Océanic Gin must appear first in the visual hierarchy. It supports the spirit's identity and must be emphasized so that it is immediately recognizable and legible. The colors Blue should be the dominant color. It's an obvious color to evoke the ocean. A gradient will be applied to the bottle in the style of the following images " bouteille dégradé". The LABEL It should evoke the sea and the maritime environment. An illustration evoking an element of the maritime world may be present. It should not overpower the "Oceanic Gin" label. -Impacting and recognisable. What must appear on the label - recipe with fucus seaweed on the island of Ré - An element that evokes French know-how: free (blue, white and red flag) / Distilled in Charente / French origin Distilled in Charente / Origin France -40%vol - 700 Ml We want to use a bottle coloring technique to make a gradient. The size of the label must not obscure it Signature on the botlleneck: "Rétha Premium Océanic Spirits" - See sample - image " Rétha premium Oceanic Spirits" The bottle: The model is that of the "degraded bottle" image.

We don't want to confine our products to a handcraft image.

bottle size : V: 700 ml / H: 228,2 mm / W*D or ⌀: 264 mm /