New labels for an old traditional brewery in Germany called Storchenbräu. 

Agroalimentaire

Storchenbräu is in the south part of germany in the near of Munich. My familiy brews good bavarian beer for over 200 years in the name of the stork (Storch). Our little village is the southest point of germany where the stork lives - and that is also the reason for the name. As little brewery we sell only fresh natural beer in a small circle of 50 km around our chimney. So the beer is for people who like our nature and our home region. The main thing is to differentiate to the big players in the beer business. Our regional beer is comparable with the craft beers.

Up to now we are very popular for our little bottle called Störchle (green 0,33 ltr. bottle with an exatr long neck like the stork) - The name Störchle means ín german little Stork or baby stork - have a look at the website (http://www.stoerchle-bier.de). Now we want to push our big bottle - the 0,5 ltr bottle colored brown. And the big bottle  should get the new name Storch instead of "Storchen".  Storch means in german big Stork and that´s a perfect new short name and perfect in addition to the little störchle- beer. The old design exist for over 10 years. But for me it´s to dark colored and not fresh enough.

The new labels should be fresh, traditional and natural. We want to short our brand name from "Storchen" to "Storch". The Stork  itself should be stay nearly the same (little changes are thinkable) cause the people know it for over 40 years. But you can change the size of the Stork or bring him out of the red brand.   It´s important to integrate the new name "Storch" with the Stork, cause we want that the new name iin combination with the picture goes in the heads! The ear and the hops are important to recognize that it´s a beer - but they can be changed in better or different one`s. Also the position can be changed! Our old labels are to dark (not fresh) and for me much to boaring. We have got 6different beers and so the colours (red, blue, yellow, black, white, green)are important to differentiate the beers. Every colour stands for a type of beer.  The name of our brewery(Storchenbräu) should also be seen on the label but not so big like thebrand itself. Also our date of birth (seit 1804).  It´s important that the users feel to drink a beer at first sight :-) It has to look yummy! Try to find new ways! Best regards Hans Roth P.S. I am very exited and I am looking forward to your designs. For best results I decided for a blind competition and the price is garanteed!!!

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