Logo for "FLŌ" water technology company, focusing on water safety, conservation and home automation

Technologie

We're a new plumbing technology company called Flō. We have a proprietary plumbing technology that monitors and controls all water consumed in residential applications (single family homes, apartments, etc.); it detects leaks, can automatically shutoff water, LEARNS water habits, sends reports and alerts, sub-meters and tracks water usage, helps CONSERVE water and more. Our products will be consumer facing for home automation (like Nest (www.nest.com) or SmartThings (http://www.smartthings.com/)), will be a safety tool (much like fire alarms and sprinklers are to fires, and circuit breakers are to electricity) and will also be a conservation / environmental tool to help people SAVE water.

I'm open, but I like the idea of green for conservation / environmental angle. Obviously blue also makes sense b/c we're talking about water.

I want the logo to look good in black and white (regardless of colors used) just in case it's ever printed in black and white. Early thoughts were to incorporate a wifi symbol into the logo because the system is wireless and will communicate reports of water usage and alerts of flooding to the user's smartphone. See sketch that was done for "homeflo" as an example We also liked the idea of turning the macron (above the Ō in FLŌ) into the top wheel of a valve (if you don't know what a valve looks like, please see attached or use google images) These ideas are by no means necessary to incorporate (except for the black and white comment) ... these are just our ideas (a bunch of lawyers and tech geeks... we're not the creative one's)! We want to be moved!

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