BRAND GUIDE

A brand guide is the set of rules that a business or organization follows when presenting their brand to the world. It details things like the story, voice and audience of a company to ensure consistency across all communication channels.
Brand guide includes:
• Logo presentation and usage, display variation, color variation, do’s and don’ts.
• Brand fonts – primary and secondary.
• Brand colors – primary and secondary color pallets, when and how to use both

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