BEFORE READING THROUGH THE 99 DESIGNS TEMPLATE, PLEASE REFER TO THE ATTACHED DESIGN BRIEF PDF DOCUMENT. IT INCLUDES ALL THE SAME INFORMATION IN ONE CONSOLIDATED DOCUMENT.
CosMed Comfort Pillow takes a new approach and uses an innovative design creating a multi-use pillow that helps consumers sleep more comfortably and supports good posture. Their products are an alternative to more traditional pillows. With the explosive growth of sleep-focused products from pillows to mattresses and beyond, CosMed looks to carve out a unique space with a differentiated product.
Connecting people to a healthier lifestyle through comfortable posture and a restorative, restful night’s sleep.
Bring innovation, comfort, and healing solutions to consumer (primarily women) over 40, enabling them to sleep better and look better.
UNIQUE VALUE PROPOSITION:
The only pillow with a revolutionary design that allows you to optimize your comfort, sit in a healthful posture, and sleep flexibly on your back, promoting a healthier and more wrinkle-free rest.
The hinged, soft, padded and supportive side-panels help the user comfortably maintain a face-up position. The pillow can also be used to help support the lower back. To complement the design and applications, an adjustable comfort roll at the neck of the pillow was created, which can be attached or detached as desired, as was a hot/cold pack pocket feature. Hence, the creation of a multi-functional pillow.
Currently, CosMed has the product in market, but no direct channel that supports sustainable growth of the brand and leads to sales to consumers. Furthermore, the brand does not have experience marketing the product to drive sales and comfortably scale marketing to drive sell-through. CosMed needs a world-class e-commerce website.
Leveraging a Wordpress theme, CosMed needs to create an engaging and inviting e-commerce website and mobile enabled experience that illustrates the benefits of the pillow while driving consumers to purchase the product.
ABOUT THE PRODUCT:
The hinged soft, padded side-panels of the pillow support the user’s comfort enabling them to maintain a healthy face -up position. It comes with an adjustable comfort roll at the neck of the pillow that can be attached or detached as desired with a convenient hot/cold pack pocket feature. In addition the pillow can also be used to support the all-important lumbar area of the lower back.
This multi-functional pillow with an inventive design has multiple applications in comfort, health, beauty, travel, recovery, and so much more.