weScore needs a new website design

weScore

Our target audience is middle class individuals in there 20s and 30s. We are raising awareness for financial inequality in the middle class of America. Our mission is to ensure that every middle class consumer has the information necessary to protect themselves from financial predators. Our purpose is to challenge the status quo in the financial industry and clear a path for the middle class to go on to bigger and better things.

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We want everything to look very professional and evoke emotions in our target segment. We need this website to be very compelling.

For out weScore logo. We would like the we to be green and the Score to be capitalized and dark blue/navy. Underneath weScore we would like Consume Protection Resource to also be written in the same font, smaller and a matching green..

We would like to stick to a green and dark blue color theme. We would appreciate photography of middle class people/families.

For typography, we would like very straight modern fonts. We want everything to flow smoothly.

on page 1:
This is a landing page. It will need a headline that will match the ad people click on. A possibility for this headline could be "not a protest, a solution"
We would like weScore written at the top.
We have a video we will be embedding so we will need a spot for that. We havent completed the video yet.

On the right side of the page we need a form where people can enter in their first name, last name, and email address.

The call to action button should read something along the lines of join our movement or stay connected etc.

Scrolling down to page 2

Page 2:
We need information on the financial quality in America to be portrayed.

We need an easy way to convey information. How your portray that information is up to the designer.

Some facts we would like included:"Ranked by income equality, the United States is now ranked ninety-fifth in the world, just behind Nigeria, Iran, Cameroon, and the Ivory Coast."

For middle class families, the cost of two years of tuition and associated college expenses equals about half of their household income.

Increasingly, the most important determinant of an American college students life prospects and life expectancy is increasingly determined by their parent's wealth.

A growing share of the population, now nearly one in four U.S. house holds, has little or no net worth.

The wealthiest 20% of the population control 87.2% of the population control 87.2% of all wealth.

The most egregious form of wealth shifting has been the ability of those in the financial sector to take advantage of the uninformed, as they made enormous amounts of money through predatory lending practices and expensive poor performing financial products. Each middle class individual might have only a little, but there are so many members of the middle class, that a little form each amounts to a great deal.

After these facts, we need to make it very clear that we have a solution for this. A solution is in the making. We offer a consumer protection resource. We are the first consumer advocacy company dedicated to the protecting of the financial interest of the middle class.

At the bottom of the last page, or wherever you feel it looks the best, we will need links to FaceBook and Twitter.

Nothing political.

We need this website to be especially compelling and inspire people to sign up to receive more information about our cause and our solution.