We need two layout designs: Homepage & Bike Tours Landing Page. these will define the layout for the rest of the site.
The site should be simple, easy to navigate, memorable, friendly and appealing generally.
Guide your design by these keywords: Elegant / Simple / Engaging
The overall theme behind the site is that of a showcase or album - the real draw should be the content. The site design should perfectly lay out the content with minimal fuss and maximum ease of use.
The colour palette is white / gray / black / and yellow - but you are welcome to a dashes of colour to highlight sections or special information, etc. remember that a lot of colour will come from the images we use.
We have pretty much defined the Fonts used:
Body text Titles: Georgia
Body text: Trebuchet
Section Heading: script font Rage italic or Jane Austen.
We want to get viewers to ask for more information but at the same time linger on the site looking through photo & video galleries, testimonials, news and past events. So just enough info and images to get them interested - full itineraries are emailed to interested parties.
All pages will have custom widgets such as similar tours / postcards / testimonials / special offers, etc.