We build software for managing telecom expenses, and deliver it as SaaS. Since we're a small company, and we sell to large companies, our image must be of a stable, solid organization.
Our clients are large companies. The users are mostly telecom administrators, finance people, and IT managers.
We want the application to look more sleek, more modern.
Of course, it must be very easy to use, and efficient in layout so that users don't have to scroll more than necessary, etc.
See attached screenshots of our current application.