Must be Ford
Must have a clear data capture area
Must have a final page directing the consumer to go to their email to complete the process.
The email template will ask 4-5 basic pre qualification questions such as how is your credit (drop down Good, Excellent, Poor), when do you intend to buy (immediate, couple of weeks, months, just looking), do you intend to place a down payment, buy vs.lease.
Must have an API or some way to populate a database with the consumer information.
Must have an area that promotes the latest specials. Like the manufacturers site has a place promoting the employee pricing discount.