The USA Trailer Store.com™
With locations in Greenville, SC and Paramount, CA, The USA Trailer Store specializes in selling new motorcycle trailers, pull-behind motorcycle cargo trailers, motorcycle camp trailers, and motorcycle accessories to customers across the Unitied States. With more than 25 combined years of industry experience, we have the knowledge, skill, and expertise to provide our customers with great products that will keep them trailering for many years.
We are currently selling on eBay and Amazon. We do have a website, but we would like a new one.
Our tag line: "Safety and quality don't have to come at a high cost!"™
Our target audience consists of mostly male (more than 60%) motorcycle enthusiasts between the ages of 45 and 64. They typically own Goldwing or Harley Davidson motorcycles. They travel a lot. They enjoy outdoor bike rallies and events. They love their motorcycles and are willing to spend money on them and the accessories.
We’re finding that our customers are not particularly tech savvy, so less is more.
The site should be simple and clean, but it should also be current. We want simple, but memorable. Less is more.
Please use the logo as a reference on what colors to use in the site design. We are leaning towards blue, but we are not committed to that.
If you have any questions, need clarification, or more photos, please feel free to reach out to me!
HOME PAGE -
We want the home page to be used for announcements, new products, contests, points of interests, surveys, and etc. But not necessarily all at the same time.
I have included two photos: "The Legacy and the Redwoods" and "The Legacy and the Oregon Coast". Either or both might make a nice banner up top. We'd like to see it.
If, however, you can find a photo or photos that convey the same message as the two photos that I have submitted, then please also feel free to use it.
In the attachments, I have included a document entitled, "Website Contest". Please make the necessary adjustments to its size and make it the first thing on the home page below the banner.
Along the top, there should be links or tabs to "Home", "About Us", "Photo Album", "Brag Book", "Contact Us", "Shipping", and "Playlist".
On either side of the home page, there should also be links or buttons to the following product pages: "Motorcycle Trailers", "Pull-behind Motorcycle Trailers", "Motorcycle Accessories", and "Other".
The product page should consist of a photo and link or button to the ad copy.
The key here is consistency. This is where we are having trouble so, design, design, design. I have attached a few photos of some products.
http://www.TheUSATrailerStore.com - We really like its simplicity, but it's a little too simple. We need more consistency.
The items on the home page are too big.
We don't like the fact that the pages often don't load properly.
We do not like the size of the photos of our products.
The banner is boring. We like our logo there, but it's missing something.
The static page feels too confined. I think I'd like to see a full page.
Please also visit our eBay store to get a better feel of all of our products and advertising style: