Full-screen, with a large image. Try to insert some images selected by you: the photos that will be published in the Home Page haven't been created yet. NO FLASH
The header must be fairly low and "discreet", so that it does not interfere with the image
Please find the Logo attached
You need to decide where and how to present important information, considering that the items below must be part of the Menu: Reserved Area - Shopping Cart - Collections (Collections presented according to categories) - Must Have - Press – News – Store Locator – Size Charts
Unlike the Home Page, internal pages must have a white or light-coloured background. Please refer to the product images attached. The aim is to present a page with a "polished look" that highlights the collection's products as much as possible.
To add content to the category page, you need to create graphic elements, buttons and icons that recall the idea of luxury. You can also design a custom font.
It is important you find an original and elegant way of presenting the list of product categories and available collections. Remember that b2b clients (Retailers) will need to be able to view 3 different collections, so it is necessary to design a suitable click-path for this purpose.
Here below are the categories identified:
Collection (Fall/Winter - Spring/Summer)
Style (Casual, Cocktail, Occasion, Bridal, Derby, Street)
Fabrics (Max 5 subcategories)
Colour (Max 5 subcategories)
Sizes (Max 5 subcategories)
This is the page used to present individual products and it will contain all the relevant detailed information (description, size, colour). There will be several images for each product.
Again, you will need to design a presentation that takes into account the requirements illustrated above, also considering that the images of the products will be replaced periodically due to alternation of the new collections: the photographs may not always have the same cut. Therefore you will need to make the layout as even as possible.
Our only piece of advice: the Buy button must always be well visible in the detailed pages to push the user to take action.