We make the best haircare products in the industry, period. We use the highest quality, natural ingredients and accept no substitutes.
Our customer is hip, stylish, youthful, and believes the present moment is the only moment that matters.
Our products are natural, yet sexy. Sweet, but not without an edge.
Our customer is affluent but also down to earth. She likes yoga, organic food, living an active, healthy lifestyle, the outdoors, and living wild and free.
Here is some imagery that reflects the general tone that we like: https://www.instagram.com/spiritualgangster/