a. Black Mentors United, LLC will provide online mentoring (e-mentoring), business networking, and increased social interaction to professional African Americans in targeted communities throughout the United States. We seek to offer a members only, first class, online environment that enlists prominent black men and women to interact with young black professionals in populations where successful African Americans are scarce. We will launch our national business model in Washington State (Seattle).
b. Our primary value proposition is that we will offer both a professional and social networking platform, exclusively for black professionals, via one website in areas where blacks are the extreme minority. This has been defined as any urban area where African Americans are less than 10% of total population. Through the development of an online social and professional community, we believe that we can also create a captive audience of professionals to attract employers. This captive audience can, and will, help employers meet their varying diversity needs - specifically within professional and executive positions.
Black Mentors United will initially have three distinctive areas of focus:
(1) E-mentorship program / services (external website)
(2) Business networking and career networking for black professionals
(3) Job board / recruitment services (external website)
Market Analysis Summary
The target customer for Black Mentors United, LLC includes young African American professionals (< mid-level managers) between the ages of 21 and 45 that have relocated to areas with relatively low populations of African Americans. These locations include states such as Washington, Oregon, Arizona, Wisconsin, Alaska, California, Indiana and/or Massachusetts. Current data suggests that the African American population in these states is less than 10%. We believe individuals who reside in these locations have a stronger desire to interact with people of similar cultural beliefs.
More specifically, the target customer should not be a native of their current local community. However, they should be seeking stronger communion within the black community.
For employers, our target customer is larger companies (200+ employees) that have difficulty meeting their diversity goals in areas with low populations of African Americans.