Target audience: Wide range, from 14-60, male and female.
The background of the pages should include the 'footsteps' from the logo.
The goal of this page is to provide information about the campaign, to showcase videos and stories of people who have been helped by the charity, and to encourage the user to donate to the cause.
a) Header with menu bar
Providing links to the following pages across the site:
Donate | Information | Stories | Videos | Fundraising Events | Get Involved
b) Large rotating showcase image.
This is similar to "featured stories" on a blog and will show a large image along with a caption and a link to read more. This image will be a photo image, after the qualifying round you may be required to find 3-5 images specific to suit the content that will fit in with the design.
c) Donate By Text
Some section of the page with the text "Donate €2 instantly by texting DONATE to 57030"
d) Donate Online
A large prominent button / box which includes the text "Donate Online" along with some descriptive text beneath it and the logos of Mastercard, Visa, and Laser cards beneath it.
e) Stories of Recovery
A button / box which includes a thumbnail image and the beginning of a story and 'read more'.
f) Meet our Ambassadors
A section which shows a video thumbnail and title (video will be externally linked, not embedded)
g) Register an Event
Thumbnail plus descriptive text, linking to a form where users can create a fundraising event themselves.
h) Twitter feed (maybe just latest tweet, placed beneath header?)
i) Facebook activity feed
The elements that need to appear above the fold are: a-f.
This should be a fairly standard wordpress inner content page, with whatever style is used on the landing page.