Public Motors is a southern California based car auction destination and dealership. They hold public car auctions each week and attract hundreds of people to the location. They also allow people to "bid" on cars everyday and let the customer dictate what they willing to pay for car.
Males, aged 20-40, looking to get a deal on a car they generally could not afford unless it is used with miles on it. Audience is very consumer focused with a "flashy" car dealership focus. Design should be very in your face and make the auction feel like a destination experience.
Our business is a “destination business.” Customers are attracted because it’s fun and exciting—and it’s not a dealership. The website needs to get the customer’s blood boiling and adrenaline flowing with excitement! The main goal is get them to want to come down to location and visit. Secondary is to call or talk to live chat, then fill out request form.
PLEASE NOTE: Public Motors Cars JPEG is NOT for creative direction, but to show example how cars should lay out on bottom portion page. Please do NOT use for creative inspiration or direction. We need something WAY more consumer in your face, on the edge of cheesy, but still professional looking.
Current site is: http://www.publicmotors.com - very, very bad site. Need to make more modern, and add more organized element of sizzle and calls to actions. Need home page and simple sub page design.
Attached you find:
1) Short creative brief
3) Simplified design (not for creative but for car layout EXAMPLE)
4) Video to be used for reference