Blue Chip Athletic (BCA) is an athletic apparel company, specializing in custom-designed apparel (e.g. screen printed, embroidered, sublimated). One of the web properties for BCA is BlueChipAthletic.com, which is primarily focused on providing screenprinting and embroidery services to teams and individuals. A key feature of the BlueChipAthletic.com site is that users can browse an extensive gallery of sample artwork organized by categories (e.g. Basketball, Tennis, Family Reunion) and use this artwork as a starting point to develop their own custom designs.
There are a number of competitors in this space, among them:
Blue Chip is a dynamic and fast-growing company, and would like to use the site to differentiate itself from competitors in two main ways: Quality of art because of our in-house art staff, and the ease of use for a customer to get a quote and start an order.
The primary conversion goal is to have the customer select a garment type (e.g. t-shirt, sweatshirt), select a design, and provide information about the size of their order. Additionally, the customer will be asked questions regarding the specific service – such as the number of colors in their design and the print location.
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