This is where most of the content will be. Above the fold, should be the navigation links up top, the background image, and the slider overlaid on top. To the right of the slider, a video player for a testimonial. See our existing mockup for a very close idea of what we like :)
Directly underneath that, should be a section like underneath the booking sliders on http://www.maidsinblack.com. A nice 'featured in' sort of section (I really like the "over 9,000 five-star reviews" bit).
Then, a How AusMaids Works section detailing the three steps: book, clean, relax.
Next should be a small section about us being insured. https://www.airtasker.com is a PERFECT example of this, and we would LOVE something similar, without being a copy.
Following on should be a "trust" section where we highlight how we help the customer and protect their info. Eg. 'Saves you time', 'Insured', 'Background checks', 'Seamless communication, etc.
Then, a testimonials section.
Then, a 'Download the app' section.
Finally, a final call to action, and then the footer.
We've attached our current exisiting mockup, which can be heavily used, as it's close to what we like, though missing polish and thoughtful design. I've attached some stock images - the only one that's important to us is the couch image being used above the fold :)
The ideal design can and should follow this layout, and the attached mockup, but is even more important that you feel free to be creative, and change things as you think fits. The winner will be selected on their ability to put come up with a modern redesign of this.
2) About Us
Just a short about us page, to instil trust. I really REALLY like http://www.maidsinblack.com/about/ - it's not too complex, nor too empty. Short, but beautiful. Please use this as inspiration.
3) Booking Page
We'll be using the booking form and checkout from Launch27, which is seen on the example. As with the Gift Card page, all we really need is a design around it, not the actual booking form itself.
See https://www.maidsinblack.com/book-now/ to get an idea.
We'd like to get a few more pages done after this, and are willing to pay the winning designer very well in a 1-to-1 project after this contest! :)