What we’re seeking is the graphic design of the homepage, including background, banners, menus, and general layout. The flexibility of our front-end design is somewhat limited to our back-end system. If you need to know more, let us know.
We’re providing a “wireframe” that shows some general layout of elements for the site. Some elements are fixed (they need to stay where they are), and others are Flexible (you can play around with where they go).
- Fixed: Nav bar, Category Column.
- Flexible: Pretty much everything else, but use the wireframe as a guide.
Color preference – we’d like to see your creativity, staying congruent with our brand message. Our logo is not settled yet (simultaneous 99Designs contest), but will have a bluish theme.
Dimensions: Width: 960px Height: flexible
What we do like:
o User experience design that appeals to all demographics – not just younger, tech-savvy customers.
o A design that promotes the brand over the products (selling the products direct to consumers is not our primary goal)
o A clean, professional, and uncluttered look.
A similar websites doing a pretty good job, as a reference:
Website that we do NOT like the look of :
File-type: Photoshop PSD or Fireworks PNG file.
Thank you so much in advance. Let the contest begin!