Concept for each page is in the attached document. The details below will make complete sense when you see the attached document.
All pages have same header and footer.
The header logo is inspired from Mint.com. Please use an appropriate green leaf logo and stylized lettering for the text.
The footer has icons for Facebook, Twitter, and RSS feed plus copyright text, and a few links like "About, Terms and Conditions" etc. Only Page1 (the home page) has the Facebook, Twitter, RSS icons. The other pages will only have the copyright text and Footer links.
Page 1: The primary goal of this page is to get people to click on the button "Get Started"
The "3 Steps" idea comes from http://cardmunch.com/
The "What is it, Who is it for, Why use it" idea comes from http://squarespace.com
Page 2: The primary goal is to get people to submit their name and email in the form. Current version of this page converts at 18%. Your design should beat this.
Page 3: You don't have to design this page. I am only including it in the attached doc for clarity purposes to show how people will navigate through the site.
Page 4: The primary purpose of this page is to get people to click "Add to the Cart" button. Current version of this page converts at 10.1% Your design should beat this.
The top bar on pages 2-4 is also inspired from Mint.com. Please incorporate a similar design.