The mission of ESP Nutrition is to make supplements available to you that can be easily understood and trusted. The launch of our first product, MaxForce N.O. brings together our 25 years of pharmaceutical & biotech manufacturing experience and 20+ years of physical fitness experience. We want to help you build a stronger and more defined body and we believe that proper supplementation can help you achieve your goals.
You need supplements that deliver results and that have solid research behind the ingredients. The ESP Nutrition promise is to provide supplements that are:
• Proven with real research to deliver results
• Made in the USA under strict cGMP guidelines
• Used by the founders of ESP Nutrition themselves
We know that when you buy our products you are putting your trust in us to deliver what we promise. We will always stand behind our products with a 100% Money Back Guarantee. We believe in always striving to improve, therefore, we encourage you provide honest feedback on our products. We will try to respond to all questions and comments in a thoughtful and timely fashion.
MaxForce N.O. is our first product and this is our first website, so we are open to new ideas and suggestions. If there is any info that you might need to design the site that we haven't provided we hope you will ask quesitons and we will gladly provide answers as quickly as we can.
Males between the ages of 18 and 55 (with a strong focus on the 18 - 25 year olds) who want to develop strong, lean physiques through hard work at the gym and can benefit from the energy boost MaxForce N.O. provides.
We have an existing site at http://www.maxforceno.com that is experiencing a high bounce rate off the landing page. We are looking to have a more professional looking design which will encourage customers to order free samples or product.
There are a lot of competing supplement sites out there, so we are looking for something that is creative, but not completely different from customers' expectations.
Front page should have a place for scrolling testimonials
Links to facebook and twitter accounts in the header
Large image of the product
Prominent button to order free samples (has to say "$4.99 shipping & handling applied" on button)
Prominent button to order product
Table comparing MaxForce N.O. to competing products
Stress that our product is clean & clear; has no additives, fillers, artificial colors or maltodextrin
We have a single product and no endorsements, however the design shouldn't be so focused on the one product that it would need to be completely revamped when we expand our product line.