I want to leave this fairly open to see what you can come up with, but:
Simple Text (Keep it clean, keep it condensed, keep it tight)
Match an icon or image with most pieces of text. We want potential buyers to be able to easily scan the site and see how the products will help.
Lifestyle shots (I want some bright hope to show through in these lifestyle shots. Not “Arms of the Angels” save the dogs hope.(They don’t have a terminal illness, they have cavities) I’m talking happy hope. Put some smiles on these folk. The kinda’ hope that you get when you think of the perfect excuse to get out of going to that movie you didn’t want to go see. Boom! That kind of hope. We don’t want every smile to look stock and posed. We’re hoping for a more candid look)
Make it green (Actually make it more blue. By green I mean natural. I want some life in this website. Whole foods shopping, polar bear saving, kale chewing life. I want this portrayed in design though)
We’re keeping the same logo (Epic only, drop the xylitol logo from the header).
Cook's Note: Keep in mind that we really like the sites listed below, but we want to see what you can do. We believe in your creative energy. If you are struggling for inspiration, consult your spirit animal.