Want original & creative logo + business card for new business

a2z Coaching

I left the corporate world after 15 years of service, determined to make a greater difference in the community and in more people’s lives. This passion has led me to starting up my own business in Coaching.

‘a2z’ represents both who I am (my initials and nickname) and the wide range of services I aim to offer my clients ie. Total personal and professional coaching (face to face or over the phone). I believe in providing end-to-end support for my clients on their respective journeys’ and in solutions that are sustainable to help them succeed and grow.

My personal slogan or vision is ‘Live by Design’. It symbolizes the concept I have put into action this year of making conscious decisions to ensure I live every aspect of my life by choice. Life’s too short to leave it all to chance!

My primary target audience will be People Managers in the corporate world with a view to supporting their staff’s individual development needs.

A wider secondary audience will be ‘middle class’ individuals juggling the demands of Work and Family who are trying to improve an aspect of their personal or professional lives. Whether seeking to improve: time management, relationships, career prospects, general confidence or communication, health and fitness or work life balance etc.

Many people will either know nothing about Coaching or have a pre-conceived idea about it. I would like this business card and my business to give them a new take on Coaching – I want them to remember me, remember this business card and I want them to keep it in their wallets as long as possible.

I want this business card to be their ‘get out of jail card’! I’m that one phone call they must make to get them out of their rut!

I require a double sided business card with logo to represent my Life Coaching business: a2z Coaching.

The business card will serve a dual purpose to provide my contact details and also to promote the benefits of coaching.

Details to be contained on the card include;
* Business Name: a2z Coaching, Name, Mobile Number, email address, web address.

Coaching Benefit Points:
* Achieve your personal and professional goals NOW
* Improve your quality of life NOW
* Identify the hurdles preventing your success
via independent trained eyes NOW.
Slogan: ‘Live by Design’

Other Specs:
* Professional looking with room to be creative
* The typeface should be clear, simple and easily understood.
* Please feel free to experiment with colors (not looking for a rainbow of colour though).
* The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
*SIZE - 87mm X 50mm, 4up on an A4 page preferable with minimum 2mm bleed and cut marks
*Prefer file left layered in Adobe Illustrator version 7, with record of fonts noted for future reference in case minor changes are needed and type converted to outlines.