Odds Influencer provides sports betting guides, videos and podcasts to American Male sports fans between the ages of 18-64 who highly value their time and hard-earned money.

This combination mark was designed to pertain to an impactful, sporty and masculine style through simplistic design.

We incorporated one universal icon that can be connected to sport, namely the microphone (associated with announcers). It is not meant to appear too obvious that it is a microphone. We rather used shapes that subtly resemble the object.

Note that the standalone icon becomes a lettermark design, with the open space within the O (its counter) cut in a way to form an 'í', reading the brand initials O and i.

Typeface used: Forgotten Futurist (bold and regular). Note that the logo text had been edited (added weight; extended character body-widths; skewed the text).