My task was to design the first beer "Go Ask Alice" in a series of new brand beers.
It is a strong IPA with aromatic flavor, which will be sold shortly after it was brewed. The main point of design was that the beer should be prominent in its visibility on the shelf compared to all other beers.

I proposed a drawing of Alicja, a rabbit and a key keeper in an interesting line and in subdued colors. A new bold design that is eye-catching.