Fedeli is a ceramics studio that combines artisanal tradition with customization, creating unique, handcrafted pieces with exceptional care. The brand name originates from the founders' names, Federico and Elisa. Each product is the result of a comprehensive creative process: from clay preparation to the finished piece, offering full customization to meet the client's desires.

The logo is a symbol based on the combination of the founders' initials, F and E, which together form an X shape. This design choice alludes to the workshop's location at the tenth Roman mile, establishing a connection to the region's history.

The letters are crafted with soft, flowing lines that evoke waves, a direct reference to the malleability of clay and the creativity inherent in the artisanal process. The balance between modern and elegant shapes reflects the fusion of tradition and innovation, the brand's core values.