The product is essentially in the liquor category and I'd like people to think it can be used in many ways, so through the label packaging have a wider perception of it. The label should feature a retro yet modern and vibrant design style and include the company name on the front of the bottle. The product is made with real and organic ingredients, no preservatives, no added chemicals, nothing is artificial just like a proper homemade liquor from Italy, but commercially available. The label should represent the freshness of the product, the traditional methods used for its production and its organic properties.