Logo design for Déjà Vu Veterinaria, a veterinary clinic in Valencia/Spain.

The icon is embedded within the brand name and features a simplified dog and cat gently leaning against each other, viewed from the back. The shapes are simple and with their rounded corners feel friendly. A stethoscope in the sky, simplified paw prints on the sides and a medical cross integrated with the letters of "veterinaria" serve as symbols for veterinary care. The infinity loop ∞ is subtly integrated in the tails of both animals to represent continuity and consistency, endless dedication and commitment of the veterinary clinic towards its patients, and the endless bond between patient and owner.
To complement the veterinary clinic's location in proximity to the beach, a color palette dominated by soft pastel colors and a set of friendly, clean, modern sans serif typefaces were chosen.

2023, 1-to-1 project.