Each year, Life360 has a tradition of picking an animal and an associated acronym that helps to reflect the company’s top priorities for the year, and it is visualized through the use of a poster. This is a fun tradition but also helps raise awareness and remind employees of what we are doing.

The fox is a smart agile creature, he cunning and clever. He is fundamentally good but has a sneaky side. He wins his fights through intelligence not his size. Although small, you don't want to mess with him.