Memorable Western Logo Design for Toughies by BBco, a Texas based company that strives to bring luxury to tough buckaroo kids through baby pajamas.

The idea behind the design is “a city girl living the country life”. We started out with concepts involving classic depictions of bull/bronc riding but landed on a simpler design based on a legible & clear but impactful hand drawn Western font. The refined Logo is mature & masculine, with a vintage twist authentic to the country lifestyle accompanied by a bivariate color scheme.