This book is written from the perspective of you, the entrepreneurial business owner. By building your own business you have created jobs, ensured customer value and succeeded for your family. You, the entrepreneur, are not just the hero of this book but the true hero of today’s world: a good 50% of this nation’s jobs exist with small businesses, and a significant percentage of the remaining half are with large companies that were once small or midsize. When you set out to start a business, your success is not guaranteed. In fact, only about one business in five will survive the first five years, and of the survivors, only one in five will generate significant profits. Now, you’ve got a business to sell. This means you’ve built an entity that’s profitable and successful.