“Voay” means "Crocodile" in Malagasy (Madagascar language).
VOAY specializes in the breeding and protection of crocodiles on Madagascar's Big Island, which are increasingly threatened by poaching.

They wanted a logo that was representative of the animal without being overloaded with crocodile illustrations. An impactful, memorable design that would leave a lasting impression!

The logo uses negative space in a clever and creative way, fusing the letter V (Voay's initial) with a swimming crocodile. The logo is easy to understand at first glance, and the client was delighted with the result of his business logo.