Gamers CI is an esport association that brings together passionate players who want to become pro gamers.
The association's mascot is an elephant, which is also the symbol of the Ivory Coast.
The association wanted to modernize its brand identity through a brand new logo: simpler, minimalistic and more legible, while remaining dynamic and youthful, and retaining the elephant as its emblematic figure.

This redesigned logo is timeless, creative and makes clever use of negative space by combining the elephant and the letter G (for Gamers).