The logo is a mascot logo. It is modern, abstract, fun.

The design technique used here is negative space which allows the human brain to fill the gap between the dark shapes

The mascot here is a kind of mini detective who looks in front holding a magnifying glass in front of his eye to demonstrate the fact that we are going to review and investigate about video games. Its fun and non-aggressive look helps meet your goal of having a friendly and welcoming design. On the avatar's detective cap, we can see that the shape resembles a video game controller to subtly make the connection with this sector. The bow tie is also actually a controller and not a tie when you look closely.