Birch Nightclub is the ONLY nightclub located in Hoboken, New Jersey. Our target audience is college students / young adults. Starting Fall 2023 we will be having a new theme night EVERY FRIDAY called "BIRCH TOUR" ...where we have a new big DJ perform every week - that is where the "concert series" comes to play. We like a modern, neon look for our brand - our inspiration for this new theme night comes from EDC Music Festival, Coachella, EZOO, etc. You can feel free to google their logos and the ones we highlighted for this campaign to have an idea of what we are looking for.