We are a leading Ghanaian cosmetics company that produces the TAMA brand of shea butter bath and beauty products. Currently we produce the following products:
3 soaps - TAMA antibacterial shea butter black soap, TAMA shea butter soap (regular and hotel size)
1 lotion & 1 crème - TAMA shea butter body lotion, TAMA shea butter hand crème
2 oils - TAMA shea oil for hair, TAMA shea oil for body
2 shea butters - TAMA unrefined organic shea butter (scented and unscented)
We want to redesign soaps in plastic pillow packaging, lotion and crème in tubes, body oil and hair oil/serum in bottles, and unrefined organic shea butter in tin/tub.
We would like our designs to reflect the following characteristics:
- Natural (with matching natural/neutral color palette)
- High quality/sophisticated
- Spa/healing properties
- High content of shea butter (much more than our competitors)... please see attached seal as an example. Different product has different shea butter content so seal varies.
- African ingredients (Made in Ghana)
- Subtle incorporation of African/Ghanaian design elements with a modern twist (possibly adinkra symbols)
- Easily identified and distinctive
We encourage designers to be as creative as you can with the packaging designs. To give you an idea of our current products' dimensions, the TAMA black soap is 8.7cm x 5.3cm x 4cm, TAMA shea butter soap is 8.6cm x 5.2cm x 3cm, TAMA hand creme is 5.4cm w x 9cm h, TAMA body lotion is 7.7cm w x 15.7cm h. We're completely redesigning the oil bottles and the tins.
Since these products are sold in Africa and across the world, each product will need to be bilingual with English and French text.
Congratulations! Thank you for your thoughtful submissions and we can't wait to see what amazing designs you will submit during this final round. To better understand our current products and about shea, we encourage you to visit our website at http://www.tamacosmetics.com. You will see our current products and more importantly, you can draw inspiration from seeing the raw unrefined shea butter that we use in our products, shea trees, shea tree leafs, shea fruits and shea nuts. We want you to incorporate these elements (with the correct depiction of shea and not of other trees or fruits).
Please note that the soaps for the new packaging will not be in paper soap boxes. They will be in plastic pillow packs. Also, please note that the shea butter tins are not yet in production but will need to be included in the design. Overall, we will be expecting designs for all 9 products (please see above in the brief). I will also upload the text that will be included in each product in English and French. The text is from our current product and may need to be edited over the next couple of days. Please bear with us.
Thank you! I will give you individual feedback on your design. Good luck!