our competitors like AXE, REXONA, CASABLANCA (it is AN INDONESIAN brand), BELLAGIO (INDONESIAN BRAND ALSO) GATSBY (it is AN INDONESIAN brand also). we will attached some pics of existing competitors in the market.
we want something fresh to get interest of the younger age market. new font can be used. new image can be used. simplicity in words also can be used because we think our old products use so many words.
The products that we want to refresh are NAPOLEON CHALLENGE AND NAPOLEON HERO (pics are attached).
our company targets men only. so the design must be standing out and appealing to the designated target. masculine and macho. usually the best selling color is white, black, red, blue. Those 4 colors are best selling products for all brands (CASABLANCA, ADIDAS, GATSBY, BELLAGIO) that is why we believe that indonesian market love those color despite any fragrance inside the products.
we also produce pomade for men. we have also attached our products that are currently in the market.