To design the packaging for our first product, a Silicone Breast Pump using our colour palette (see file- Brand guide please refer to for colour palette and more).
The design of the box should be clean, simple, fresh and uncomplicated. We love the style of the BeeMom packaging you can see in the Competitor Research document we have provided (see file - competitors), but with our OWN stamp on it and a slightly smaller image of the pump and the pump being on the right side of the page.
GUIDE TO OUR BRAND AND VISUAL INDENTITY.
Box size: 90x68x148 mm (See attached file for measurements and diagram)
Logo: Supplied in ai format
Silicone Breast Pump
To be placed on all sides of the box somewhere
Info to be included on the box-
icon or logos (all should match):
On the front of the box- BPA Free (see attached Jpeg)
100% Food Grade Silicone
Checklist/bullet points on the front of the box:
Save Every Drop of Let Down Milk
Compact, Portable and Light Weight
Very easily cleaned
3.17 fl oz (90ml) Capacity
An image of the product - supplied
Possibly a smaller image of mother and baby in a loving caring embrace (or just baby?)
ON THE BACK OF THE BOX-
We have supplied examples of our competitors diagrams that work really well, we would like to include the same instructional steps but in our OWN style of diagram that matches OUR brand.
Diagram 1: With the pump on the breast and showing fingers squeezing the pump in the lower third of the pump (at the 50 ml mark)
Text under the diagram-
Please wash thoroughly before use
Gently massage or place a warm flannel over your breast to encourage flow BEFORE placing the pump onto your breast.
When your baby is ready to feed, simply place pump over the other breast
Squeeze near the 50 ml/ 2 oz mark (note DO NOT squeeze too close to the neck otherwise the pump will not work as effectively)
Let the gentle suction draw your milk, however if necessary gently rub your breast to encourage flow
Diagram 2: Show the milk being poured out of the pump via the special pouring groove and into a baby bottle or milk storage bag. (Image supplied in Logo, brand section). Please use this image as a reference for the diagram.
Text under the diagram-
Once you stop producing milk gently remove the pump
Pour the milk into a bottle or storage bag using the specially designed pouring groove to avoid any spills
Remember milk will expand so fill bags 3/4 full
Simply clean and air dry the pump after each use
Space for Amazons own barcode (FNSKU) on the rear of the product with Made in China (very small near barcode)
(see attached file - BARCODE (Amazon FNSKU)).
Designed and Hand Tested by
Blossoming Tots Ltd,
34 Dufferin Ave, Bangor, Co Down, UK, BT20 3AA
SIDES AND TOP
We like the idea of having our green brand colour going on the sides and the top of the box.
The top with Silicone Breast Pump on it. And our green, white and blue logo on it so that it stands out (see file Logo green background blue font).
The front and back comprising of mostly a crisp colour or other suggested colours welcomed within our palette.
Our logo must be on the front and back and be sized so that it is easily seen and prominent.
On the front-We would like an image of the breast pump which will be our main image and to the right of the front, however we do not want it to be over powering. Also an image of a mother and her baby in a close loving embrace on the front.