design packaging for mineral bars, a new hair washing product from harvard

favoring white with either green or blue, colorful.

modern mammals

http://www.modernmammals.com

mineral

we've created a natural, minimal body washing product that replaces soap and shampoo. Mineral is a physical bar made from coconut oil and sea salt and is a simple, minimal body cleaning product. it offers a more rugged showering experience with a scrubbing tecture, and brings the outdoors to your daily shower. It will have a scrubbing texture and a minimal, natural ingredient list.

men in the united states who want to feel rugged and strong, focused on fitness, appearance, health, eating natural foods, and educated about these topics. they have heard shampoo is bad for hair and want to use a more natural product. they are educated and understand science. they live active lifestyles and spend time exercising and aspire to spend more time outdoors.

I'm looking for more rebelliousness in the packaging design. Really make this feel like packaging people haven't seen before. Can this product make the consumer feel like they are using the most simple, rugged, natural thing to clean their body? Make them feel tough and rugged like a caveman? Can the package embody "mineral" and actually feel rugged itself?

**please REMEMBER to look at the images (RxBar - the navy food bar packaging and "w" the toilet paper roll) for visual inspiration on minimal packaging and bold coloring**

Packaging: I need soap bar packaging designed. But my product is not a soap, so don't think the packaging needs to look like a soap. I am leaning towards have a paper wrapping that covers the entire product.

Text on the package: On the front I want the company name (modern mammals) and the product name (mineral) as well as the size (5oz), everything in lowercase font. I am not attached to the logo I uploaded and don't need to use it. Somewhere on the package I need to list the ingredients (saponified coconut oil, water, sea salt, citric acid, vitamin e).
- I prefer all lowercase lettering (seeing lots of designs with large capital block lettering, this is way too formal. if you look at my own logo it is very lowercase and casual feeling, please keep that feeling throughout the package).

Design: Something embodying the name "modern mammals" or "mineral" name. I'm looking for a RUGGED feel, think OUTDOORS/NATURE (blues, greens, jagged, uneven). Think about about the customer wanting to feel rugged.

What would make this package fun to receive?

tips:
- avoid "dry" feeling textures, this is going to be hair washing product so think about what the customer wants to put on their body
- avoid boxes around the text. I think it looks too formal. have the text worked into the packaging background
- avoid deep black text or objects, black feels too formal, I'm looking for bright and rebellious
- avoid shiny colors

3.2 x 1.6 x 1.6 inches