We need a basic design/style for our cosmetic packing. The cosmetics should be sealed on a card or packed in a retail box for presentation in the stores.
3) Liquid Eyeliner
3) Pressed Powder
4) False Eyelashes
Also we need a corresponding front sticker (fitting the blister card/box design) for our nail polish tray.
All blister cards and boxes will have a hanger and will hang upright.
The color of the card/box can be chosen by you. However, please note that the design needs to fit the items and should provide a hip style. There should be no gold or silver used. The card size will be from item to item differently. The actual dye cuts will be provided in the final round.
Give us your idea about the design – it can be pictures illustrating the type of cosmetics, drawings or maybe you have a total different idea. The artwork should aim for youngsters (age 15 to 25 years old).
The design needs to include and fit our logo (attached).
It should be strong in impression and color. The colors used should be vivid but not too many (not more than 4). Please work with high contrasts.
The winning designer will have the opportunity to create future items packing in 1-on-1-projects.
We will give you swift feedback/comments on your entries since we think this is the base to find the right design for our needs. Since we do give a lot of feedback, it might be possible that we have a lot of design entries that show us the changes that the designer made. So if you get to our contest and find that there are a lot of designs - it might just be the different versions of 1 design. Please keep that in mind and don´t get discouraged by that. We are looking forward to get your design proposal.
We now received about 100 drafts for different designs, which is all in all about 8 different basic styles. We are very glad about that and we can think of every style to represent this new line. To give you all an overview how the process will go on, we decided to write it down more detailed in the briefing. We now extended the contest for another 4 days and guaranteed the price. We are already talking to several designers who want to give us their idea as well but are still interested in every new idea you want to give. Until now we can NOT say, that the finalists are already decided. After the end of 1st phase, we will give all basic styles to our distributor who will introduce the new line to the market. Together with the distributor we will discuss the several designs and choose the finalists. In final phase we will give you specific dye cuts and / or requirements to update the style we have chosen according to our needs. The winning design then will be our 1on1 partner for future items to adjust the basic style to all new and upcoming products.
If you want to present us your special idea for our cosmetics line, please feel very welcome and you will get a feedback as soon as possible. If you are concerned about the style, dont worry - we are totally open for all styles within the given range of this briefing. If you need an idea, we can give you some options that might be interesting for you and we would also love to see some matching designs:
- pin up styles, think of items that can be sold in any ´hot topic´ store
- pink styles, think of pink combined with a trendy set-up, more modern than classic, more 14 to 20 years than 7 year old girls
- basic black styles, think of black packaging and more minimalistic information to create a modern an higher-grade looking line
- basic black or white styles combined with stock images of eyes, lips, face - think of more functional designs, that might give an eyecatching information of the product by just seeing the image
- cartoon styles, think of teenage girl up-to-date cartoon styles
Like you see, total different ideas, that came up during brainstorming sessions. the future look will be basically influenced by your idea and the possible realization by our distributor.