Important Designs Specification:
1) See attached “Template” for size specifications.
2) Paper we are print on is 250 GSM ART CARD.
3) Text for front and back of package can been seen in attached
document titled Text For New Package.
4) We have deleted this specification.
5) We will provide barcode number. You will produce barcode artwork
to be included on bottom-back of package.
6) “Prasad” brand name will appear on top of package
7) Image and dimensions of package shown in ATTACHED image titled New
8) Each of our 30-plus fragrances must be easily distinguished from
one another to help customers locate the scents they like and to make
it easy for customers/stores to keep display organized.
9) Current package has a triangular cut-out. We want new package to
have a cut-out, but it can be another shape/size etc..
10) Please add the words: "Earth Wise and People Friendly" to our
Other thoughts about our new package
In addition to the above specifications, here are some additional
thoughts to help guide you in creating our new package design:
Qualities We Want Our New Package To Convey: Joy, quality, natural,
love, beauty, openness/spaciousness.
What we like about our existing package: We like that its bold colors
makes it stand out on the store shelf. We like that it conveys
naturalness and beauty.
What we DON’T like about our existing package: We don’t like that
it is so busy/gaudy. We’re looking for new design to feel cleaner
and more spacious.
Thoughts on a couple of our competitors:
Triloka Incense is one of our chief competitors. You can see package
of this line at
While we like the “cleanness” and simplicity of these designs, we
would like to have a package that stands out more on the shelf.
Our package must be MORE BEAUTIFUL than Triloka’s and convey an
even higher quality of incense.
The same can be said of Maroma Incense. You can view their packaging
The design for Maroma’s different fragrances appears to vary only
in color. However they print their packages on more
paper. Again, we want our package to be more beautiful and attractive
than either of these competitors.