This wine is designed to have a fast stock rotation in Spanish bars and restaurants, thus the design needs to be attractive, simple and bold. This could be achieved through two ways:
1- A bold and attractive typography for "La Tapa Loca" for the label. You can play with having "La Tapa" in black, and "Loca" in a different colour. This could help us in the product extension, as the white and rosé wine could have "Loca" in a different colour. "Loca" can also be like the "Mama Tere" typography in attachments, with lights/circles inside the typography.
2- A combination of a good typography for "La Tapa Loca" and a motif/drawing. This drawing could be related to the Spanish tapas philosophy. It could be a tapa, an element from a bar, some element playing with "crazy" and "tapas" and some Spanish element.
3 - You can play with the name "La Tapa Loca" in a shape that resembles a tapa. For example, putting a stick in the name and creating a "tapa" with the name.
We also need the wine capsule with the word "tapeo wines" on it. I have attached a simple draft of how this should look.
We will be using the same bottle as the old design, you can find it in the attachment section.
- Loca (crazy)
- Food consumption
Please, have an extensive look to the attachment section, as I have uploaded many designs that I like for your inspiration.
Vinos Divertidos team