Premium CBD brand packaging - with much more work to come!!

Le Chanvre

lechanvre.co (coming soon)

Packing for a premium CBD brand

We are a premium health and wellness line of CBD products, helping people heal, relax and live a more open life. (Creating the Le Labo, Malin+Goetz of CBD brands)

60% female, 40% male
25-45 yrs old
Price point is $50-80. Higher income.
Likely a member of Equinox or private fitness studios (Soul Cycle etc)

What we need: Tincture and salve jar labels. Bottles will most likely be very dark or black glass (infinityjars.com)
-30ml Tincture: https://bit.ly/2BgSCdv
-30ml Push Pump: https://bit.ly/2Fvsik0

Label needs to contain the following language or symbols somewhere on the packaging:
-"Dietary supplement"
-"Organic"
-"Non GMO"
-List of key ingredients (3-5), could be on back, or featured on front like RX Bar
-fl oz / ml
-Suggested use and Supplemental facts (on back)

Style (brand): Le Labo, Herbivore Botanicals, Goop, Malin+Goetz

Fonts: Helvetica for headers, Courier for body (open to other fonts... but want that “hand-made in a lab” Le Labo feel.)

Call outs: Design allows for the calling out of either a “feeling”, “benefit” or “flavor” per sku/style of a given product, while also making “CBD” prominent. Customers need to see this on a shelf, quickly identify that it is CBD based and that it is “X”.... “X” could be the flavor, or feeling (aka “Sleep”, “Wake The F*ck Up”, “Soothe” or “Cucumber, Mint, Sage, Cannabis” etc)... similar to Dosist or

Open to: Open to mostly black and white and incorporating an accent color pallet, each color represents a product. Similar to Dosist or Herbivore Botanicals, “Sleep” is purple, “Energy” is orange etc. Primary direction is to stand out on the shelf against other products, look premium, hand-made, erring medical/apothecary (Le Labo), easily identifiable as CBD.

Labels for 30ml Tincture bottles: https://bit.ly/2BgSCdv