New label for organic Jura wine

Agroalimentaire

Fruitière Vinicole d'Arbois

https://www.fruitiere-vinicole-arbois.fr/

Les jardins de Béthanie

The creation of a new range of organic wines: Since the 2022 vintage, more than 20 hectares of vines have gone into organic farming. The fruitière is therefore entrusted by its winegrowers with the production and marketing of a complete range of organic wines. We need a basic front label that we can use for the whole range.

Individuals, wine merchants, restaurateurs and importers all over the world.

We are looking to create a top-of-the-range, natural, fairly uncluttered label, with a matte paper made from a noble cotton-type material. The label must evoke organic without overdoing it, in delicacy. It must evoke beauty, small production, the exceptional, selection. The label must be rectangular in shape - horizontally or vertically - but must perfectly match the shape of our Jura bottles. We will upload the shape/size of the bottle on the brief. We are really looking for a top-of-the-range positioning without being ostentatious, for a demanding clientele of individuals, wine merchants, restaurateurs and importers all over the world! You will also need to be a bit original... The headquarters of the Fruitière Vinicole d'arbois being located at Château Béthanie, in Arbois we had the idea of calling this range of wines “Les jardins de Béthanie” ("the gardens of Béthanie"). It can be a lead but not necessarily. The label must necessarily mention: - “Fruitière Vinicole d’Arbois” - + the 'AOC ARBOIS' - + the name of the grape variety, Chardonnay - + the vintage '2021" We only need a front label.

Avoid at all costs falling into "clichés" around organic. I put the logo in the brief. On the other hand, it is not an obligation to use it or to use it as it is. To tell the truth, this logo has always existed and I find it a bit ugly. I'm not sure it will embellish the label.

The label must be rectangular in shape horizontally or vertically but must perfectly match the shape of our Jura bottles.

Chaque catégorie de design a une gamme de prix flexible pour tous les budgets. La catégorie Étiquette produit commence à 269 €.