We have just completed an Indiegogo campaign and are now looking to launch our various lines of product to the market.
We have two different packages that contain our various products (images are attached).
First, a grey cosmetic jar, which contains our shaving creams, face moisturizers, hand lotions and a few face cleansers. Approximately 3/4 of our products are shipped in these cosmetics jars. There are two stickers that go on the product. A top circular sticker and a wrap around sticker.
Second, a squeezable bottle with a snap top. This is used in approximately 1/4 of our products, mostly used for liquid face cleansers.
Our products have distinct names and generally found across product types. For example: We have our RIND line (which is a lemon based / scented), there is a face cleanser, a shaving cream and a shaving soap. The most prominent part of any package design should be the distinct name which in this case is RIND (note we will change this for other products and do not require different designs for different product names.)
A successful product design will include the following (note there are two labels for the jar and one label for the bottle, details below):
- Our logo
- Product Name (please use "RIND")
- Product Category (please use "shaving cream / crème à raser")
- Product Weight (please use "100 g")
- Product Instructions (please use "Clean, then wet your face and apply a generous amount of shaving cream to your beard, preferably with a brush. Shave. To minimize razor burn finish off with a facial moisturizer.")
- Ingredient List ("Distilled Water, Stearic Acid, Cocos Nucifera (Coconut) Oil, Glycerine, Potassium Hydroxide, Helianthus Annuus (Sunflower) Seed Oil, Butyrospermum Parkii (Shea Butter) Fruit, Kaolinite (White Clay), Ricinus Communis (Castor) Seed Oil, Sodium Hydroxide, Tocopheryl Acetate") Please include the ingredient list twice as it must be in both french and english and I do not have the French translation yet
- Our Corporate Address (please use "24-210 Vaughan Road, Toronto Ontario, M6C 2M3"
For fonts we use Octin Spraypaint for the words York Grooming Co., but have no fonts decided on for product packaging. The colours we are using for our logo are below, please use these as a guideline.
round jar label - 2.25" diameter
square wrap around jar label - 1.4375" height 4" wide
wrap around bottle label - 2.0" height 3.5" wide