Botanic Skincare Label

Spruce & Stone

Cleanse & Glow

An approachable and unique brand aspect of Spruce and Stone is the mountain inspired botanic & organic ingredients which are the centerpiece of the brand. The branding on the packaging should be deliberately ambiguous to entice potential customers .
Our goal is to provide customers with the luxury skin care products that promise amazing result without compromise.
Our brand is a response to some of the issues with which modern, post-demographic consumers identify: gender stereotypes, healthy body image, environmental concerns, or any other issues you feel are relevant to users of beauty products today. As a society we are becoming obsessed with what we put into our bodies. We should follow the same with what our skin ingests. It is our goal and core belief that every person deserves access to luxurious naturally active skincare built upon all natural ingredients sourced from sustainable farming that promises amazing results without compromising. Spruce & Stone is committed to protecting the future of our planet through our green practices to create beneficial organic products. We’ve custom tailored everything in our processes to ensure the creation of products that contain potent all natural botanicals with unmatched healing and beautifying properties.
Micro batched
All product benefits:
Clinically proven
Non-irritating formula
Without common allergens
Dermatologically tested
Certified organic
Cruelty-free
Made in USA

Description of the product target audience
The target group is female, he/she:
- lives in populated cities
- age: 20-45
- social media-driven
- has a well-paid job or lives in a family with high-income
- thinks that natural beauty can be achieved at any age
- buys cosmetics/skincare in stores or online
- loves nature/naturalness, active ingredients from nature, sustainability, and uniqueness

Create a new-to-world, accessible, skincare packaging. I would like an integrated label design for our four product lines and the label to have minimal colors so that they can stand out against a bottle and on a shelf (or among the listings). The branding on the packaging should be deliberately ambiguous to entice potential customers and integrated design for our four product lines. Attached is one of our product overviews that can be used as a example

will be provided later