I need an advertisement developed for a national magazine targeting pastors and youth pastors. This magazine ( Neue Magazine ) is a newer publication of Relevant Magazine. This edition will be circulated to 80,000 church pastors, leaders and workers. These pastors and youth pastors are on a more leading edge of technology and try new things. They are generally younger (28-38) but can be older and younger as well. They already market church though steer away from "religion".
The advertisement must specifically hold this demographic in mind. The advertisement MUST NOT have an image of a church building. The ad must be trendy, but nothing pushing the limits.
Also, the bottom 1/3 - 1/2 of the ad must look like it is part of the magazine (using the same colors, ect). That portion of the advertisement will have poll like questions (see attachment named bottom copy).
A copy of the previous masthead and the page where it appears is attached.
Our business card is also attached. PSD has a good sized logo there. Also, a template image for our sales site is there. Our logo uses Locator font (if you have it). Please let us know if you need anything else!
The top portion of the ad can look like it's not apart of the bottom (though this is not a requirement). The top part of the ad must be attention grabbing in some way. Our logo must appear at the top. It can appear more than once (we prefer that it does, but it has to look good too).
It must offer the deal that the first 50 customers will get one month of service for $2. The website is onesixty.co - however, we will be pushing http://www.onesixty.co/church
The ad should (if it can fit) state that answering any of the questions below will get them a special discount.
The regular price is $15/month. <--- this does not have to appear
We'll be happier with your design if the .co is somehow pronounced. It is not .com but .co --- the reader must see this too!
Feel free to experiment with ad copy. Below is a brief description of the service. It does not necessarily have to be integrated into the ad. A brief one liner like : "integrate text messaging into your ministry" would be fine. Hooks are more important than descriptions - that being said, here's a description.
It is the most advanced, easiest-to-use, do it yourself text message marketing app. It has incredible tech support! unlimited keywords, your own independent number. It is also the best value for buck on the market. Takes seconds to set up campaigns, seconds to send bulk messaging. It is the only platform/carrier/OS independent solution.
And here's some hooks...
Please include copy along the lines of:
Tired of chasing permission forms?
Looking to create interactive sermons?
Simplify visitor contact collection...
Keep in front of college students
If you've got other ideas of how churches and ministries can use these tools, then by all means, work it in instead.
Remember to integrate the bottom portion of the advertisement into the look and feel of the magazine. Designs lacking this will likely not be considered (though if you've got an awesome idea, feel free to submit it, or ask us about it).
Our tag line is: reach everyone. Feel free to use it.
Royalty-free stock images is allowed (especially photos) BUT MUST have proof of purchase and license. It must have rights to at least single use and 100,000 print copies.
This ad is a 1/2 vertical masthead (appears at the front of the magazine) and is 3.85" x 9.5"
.psd or .eps (eps must open in photoshop)
Export ads w/ PDF/X-1a settings, without crop marks,
registration marks, page information, etc <--- We will not accept designs without the PDF in this format
TIP: HOW TO SELECT PDF/X-1a --- http://layersmagazine.com/the-digit…p-cs2.html
TIP: SAVE AS will save as pdf (it's there, look hard)
-Make sure that all black text is 100%K (not 4 color [also called rich black or registration]. Any copy designed in 4c black could misregister and print blurry) <--- this _CANNOT_ occur! Instructions for 100%k is below (as part of the tips from 99designs)
Feel free to ask questions ect... we always get back quickly! Usually within 1-4 hours, 24 hours a day.