We're a small home building company that's being building communities in the Washingtion DC burbs for over 50 years.
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This is designed for real estate agents.
Home buyers are using agents more than ever in our area and we find ourselves competing against previously owned homes (resales) because they offer a quicker turn around time for the agents commission as the agent doesn't have to wait for the house to be built and settlement to take place.
We're changing that paradigm with the following program:
MORE MONEY NOW
More = we're offering a quarter point more on the buyers commission for a total of 3.25%
MONEY = We will pay a $2,000 bonus for the second buyer an agent brings to us within a year of the first contract signing, and another $10,000 for the third buyer an agent brings to us within a year of the first contract signing.
NOW = The agent now gets their money when we break ground to start building the house.