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Nom de l'entreprise
Sastre is a new consulting company that helps companies to develop effective multichannel marketing strategies to improve their revenues and profitability across all channels. Another word for multi channel marketing we use is 360 degree marketing. We focus on both offline (TV, print, newspapers, etc) and online marketing (web, mobile, mail etc) and seeks to optimize our clients spending in the channel mix that generates highest ROMI (return on marketing investments.)
Today we use "Sastre - data beats opinion" - meaning that we focus on measuring every aspect of companies media spending.