Everyone who buys cards for any occasion/message/reason!
We think cards need to "break free" of traditional constraints where possible. Think innovative, fun or stylish, retro - in short up to you and your imagination !
Then consider the audiences (buyer and recipient) related to each of the following 5 categories (each with a $150 prize for the winner).
i) birthday - adult male (where adult doesn't mean it should be x-rated, but any design/humour should be targeted at an adult not child)
ii) birthday - adult female
iii) birthday - child (boy)
iv) birthday - child (girl)
v) Freestyle - a card design that could be used for a number of different purposes or for something specific that 'breaks the mould' - congratulations, thank you, invitation etc.
We think the best cards are ones that deliver a personalised/specific message from sender to recipient and that could be ANYTHING - so we also want designs that allow maximum flexibility and that actually permits more specific messages to an audience (maybe the kind the traditional publisher would never make a card for but people might still want to send!)
Each category will be judged independently but feel free to:
- enter all categories
- apply a design across all multiple categories if it works or enter completely different designs per category